Redesign WebPage - Inmape
e-Qapla
Inmape
Role
UX/UI Designer
Timeline
2025
Stack
Figma, Ilustrator, Photoshop, Webflow, CSS, Javascript
PROTOTYPE [//] LINK
https://inmapesrl.com 
01 [//] The Problem
Legacy Reputation, Outdated Presence
Despite having over 25 years of expertise in high-level industrial maintenance, INMAPE S.R.L. faced a significant digital gap. Their existing website failed to reflect their technical leadership, resulting in low lead generation and a brand image that didn't match the precision and scale of their electrical and mechanical services.
02 [//] Goal
Engineering a Digital Authority
The goal was to transform the website from a static brochure into a powerful lead-generation tool. Our strategy focused on:
- Modernization: Overhauling the visual identity to align with international engineering standards.
- Service Hierarchy: Organizing complex solutions (electrical, mechanical, metalworking) into an easy-to-navigate architecture.
- Trust Building: Highlighting 25 years of experience through social proof and technical certifications to attract B2B clients.
Covering every step of the process: [userflow, prototyping, reviews, Testing of form process]
03 [//] onboarding
Intuitive Service Discovery
We designed a navigation flow that prioritizes "Ease of Access." Understanding that industrial clients often look for specific technical solutions, we implemented:
- Categorized Navigation:: A streamlined menu that separates maintenance types (preventive, predictive, corrective) for instant identification.
- Smart Contact Points: Strategically placed CTA (Call to Action) buttons that allow potential clients to request quotes or technical visits with minimal clicks.
